market analysis
Market Intelligence Briefs – a new publication series to inform crop-breeding decisions
The CGIAR Initiative on Market Intelligence releases two reports on a framework for informing crop breeding and future market segments for hybrid maize.
Tackling wheat price rises instigated by conflict
Reduced wheat exports from Russia and Ukraine are causing an increase in price rises in countries where food security is already a concern.
Exploring the potential for blended wheat flours in Kenya Â
CIMMYT supports practical solutions to the ongoing global wheat crisis by understanding consumer acceptance of foods baked from blended wheat flour.
Breaking Ground: Dyutiman Choudhary builds strong agribusinesses for sustainable economic growth
CIMMYT market development specialist works to strengthen the seed and fertilizer market systems and value chains in Nepal.
One-minute science: Trent Blare and blue maize products
Consumers near Mexico City perceived blue maize tortillas to taste better. They were willing to pay up to a third more to buy them for special family events or to consume them in restaurants.
Blue maize is all the rage, but are consumers willing to pay?
Study gives insight into Mexican consumers’ preferences and demand for blue maize tortillas.