consumers
Market segmentation and Target Product Profiles (TPPs): developing and delivering impactful products for farming communities
Capacity development
CIMMYT is actively engaging a wide spectrum of stakeholders to define and harmonize target product profiles across Africa, with farmers at the heart.
Exploring the potential for scaling nutritious cereal-based foods
Nutrition, health and food security
CIMMYT’s agrifood systems research looks at how to better connect farmers to consumers in a sustainable way, allowing for higher benefits from farming and increased access to nutritious cereal-based food for consumers.
Can Uganda attain zero-hunger?
Nutrition, health and food security
New study projects food demand in 2030 and considers the implications for meeting the Sustainable Development Goals.
In the best possible taste
Nutrition, health and food security
Researchers in Kenya and Uganda are incorporating sensory preferences like taste, smell or texture into maize breeding.
Whole grains
Nutrition, health and food security
What they are, why they are important for your health, and how to identify them.
One-minute science: Trent Blare and blue maize products
Environmental health and biodiversity
Consumers near Mexico City perceived blue maize tortillas to taste better. They were willing to pay up to a third more to buy them for special family events or to consume them in restaurants.
Blue maize is all the rage, but are consumers willing to pay?
Environmental health and biodiversity
Study gives insight into Mexican consumers’ preferences and demand for blue maize tortillas.