The food and beverage company will source wheat produced sustainably from a milling company that buys grain from farmers in the Bajío region of Mexico who will participate in CIMMYT’s research and capacity building networks.
Over 700,000 people will benefit from the Aguas Firmes project, which will facilitate the adoption of sustainable intensification practices on more than 4,000 hectares, through a partnership with Grupo Modelo and GIZ.