CIMMYT, in collaboration with ICARDA and the CGIAR Initiative on Market Intelligence, has revised the market segmentation for spring wheat to align breeding efforts using a unified “crop view” approach. This initiative resolves duplication challenges, provides objective crop prioritization, and aligns Target Product Profiles (TPPs) to meet the needs of farmers, consumers, and processors. By establishing a consistent application of eight market segmentation criteria, the effort standardizes the process and lays a foundation for future discussions on market segment prioritization and TPP alignment, ensuring all relevant market requirements are prioritized in breeding programs.
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