Grupo Bimbo has two pilots with the International Maize and Wheat Improvement Center (CIMMYT) in the Mexican states of Sonora, Sinaloa and Jalisco to embed sustainable practices.
Through regenerative agriculture, an approach which aims to improve soil health and protect water resources and biodiversity, Grupo Bimbo has set the goal of ensuring that 200,000 hectares of wheat are cultivated with regenerative agriculture practices by 2030, ensuring that by 2050 100% of its key ingredients will be produced with this type of practices.
Read more: Regenerative agriculture in Mexico: the case of Bimbo