Revised market segmentation for spring wheat—achieving alignment between ICARDA and CIMMYT

CIMMYT, in collaboration with ICARDA and the CGIAR Initiative on Market Intelligence, has revised the market segmentation for spring wheat to align breeding efforts using a unified “crop view” approach. This initiative resolves duplication challenges, provides objective crop prioritization, and aligns Target Product Profiles (TPPs) to meet the needs of farmers, consumers, and processors. By establishing a consistent application of eight market segmentation criteria, the effort standardizes the process and lays a foundation for future discussions on market segment prioritization and TPP alignment, ensuring all relevant market requirements are prioritized in breeding programs.

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