CIMMYT challenges the idea that “win-win” partnerships require equals, proving smallholder farmers and large agri-food companies in Mexico can benefit mutually. Through sustainable sourcing, over 1.15 million tons of maize and wheat have been commercialized, benefiting both parties. Initiatives with companies like Bimbo, Heineken, and Nestlé enhance environmental sustainability while boosting farmers’ productivity. Led by Director General Bram Govaerts, CIMMYT pioneers sustainable farming, aligning with UN’s Sustainable Development Goals.
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Capacity development 
